Referral marketing for lawyers should be simple and easy.
But also effective, which is all about staying “top of mind” with your top referral sources.
Using email is the best way to do this — easily & cost-effectively.
The trick to keeping Referral Marketing easy and effective for lawyers is not to overthink or overcomplicate things.
Let’s zero in on the keys to the most effective system of Referral Marketing for Lawyers.
Basically, it’s that you’re keeping in touch with potential referral sources and:
- Reminding them
- Regularly, in a
- Reasonable way that you
- Care about helping our clients, and you
- Know how to best help them
Referral Marketing for Lawyers Using Email
Sending a monthly email is an easy way to remind people about us, especially for lawyers looking to get more referrals.
But if we send too many emails, some people might get annoyed and unsubscribe. In the realm of Referral Marketing for Lawyers, it’s paramount to keep our email communications concise and impactful, delivering valuable insights without overwhelming the reader.
If you want to learn how to use monthly emails for referral marketing, check this out.
Using Social Media for Referral Marketing
When you create short content for Twitter, you can often later include that content in your monthly email.
For example, here’s a tweet by a divorce lawyer named Erin.
What’s helpful here?
The reason why this tweet is effective for Referral Marketing may not be obvious, so let’s dig in.
By posting this tweet Erin is:
- Providing helpful information (by simply linking to a useful article about finances and getting married).
- Reminding people that she is an experienced divorce lawyer (that’s established by the sentence that she uses to introduce the article)
- Reminding people that she cares about helping them (which can be inferred from the fact that she takes the time to post this information on Twitter)
Now, having done this, she can reuse this same advice in a monthly email for Referral Marketing for lawyers.
Two birds, one stone
Using social media for Referral Marketing, especially in niches like legal services, can serve as a small stepping stone to creating longer-form content. This approach not only helps in establishing your expertise but also makes the process of content creation more manageable.
Additionally, repurposing content across different platforms and formats can significantly extend its reach and impact. For instance, taking a blog post on “Referral Marketing for Lawyers” and repurposing it into bite-sized social media posts, infographics, or even a podcast episode can help reinforce key messages and attract a wider audience.
Keep Things Simple
When you can keep things short, sweet, and simple, your referral marketing will be easier and more effective.
To learn more about simple, easy referral marketing for lawyers, check this out.
Discover how to transform your law practice with the 5 Tech Pillars.
