ApproachfocusMarketing Contrived Enthusiasm Lawyers used to denounce and resist marketing and advertising. But, not anymore. These days, many…Ernie SvensonJune 21, 2022
Marketingwriting Write to Build Trust With Complete Strangers Before 2002, I thought it was impossible to build trust with complete strangers purely by…Ernie SvensonJune 14, 2022
Marketing Simple referral marketing for lawyers Referral marketing using email is the best way to stay "top of mind" and get…Ernie SvensonFebruary 8, 2022
Marketing Why should lawyers do email marketing? Email marketing is the best way for lawyers to get new clients more easily. Period.…Ernie SvensonJanuary 20, 2022
Marketing Foolish Marketing for Lawyers It’s sad to see smart lawyers fall for foolish marketing schemes. Ones like the scheme…Ernie SvensonOctober 19, 2021