You want to create a practice that makes clients feel special, so they appreciate your hard work and don’t mind paying for it.
Of course you do (because that’s what most lawyers want).
But what else do you want for your firm?
Well, figuring out the vision for your law firm is THE most important thing that you can do in terms of crafting a solid success strategy.
In other words, before you focus on things like goals, strategies, action plans, etc…
You need to define your firm’s vision.
Basically, you’re trying to specify what kind of practice will make you happy, and make you feel proud.
Before you try to envision what kind of law practice you want, you should think about what kind of life you want to have because your overall life is more important than your practice, isn’t it?
So, that’s where you should start envisioning.
The basic process works like this:
Just start brainstorming with a pen and paper (in a place free from distractions of any kind); and write down exactly what your ideal average day would look like (not a perfect day).
And here are three broad questions to start brainstorming your ideal life.
- Would you spend more time traveling?
- Would you spend more time on a hobby you enjoy?
- More time with your family?
Figure out what your ideal personal life looks like first, and then…
Start envisioning what kind of law practice supports that life.
After determining in a broad sense what kind of practice you want to have, start focusing on what your ideal practice looks like in terms of day-to-day work.
- Do you want to work in an office with other people or by yourself?
- Do you want to work five days a week, or less?
- Do you want to work part-time hours?
Let your imagination run wild, and figure out exactly what kind of practice you’d like to have if you could have what you’ve secretly been longing for most.
In the next post I’ll delve into more detail about the “vision brainstorming” process.
Meanwhile, if you want personalized help improving your law practice then consider joining my Co-Pilot coaching program …which is exclusively for solo and small firm lawyers that want to better manage and market their practices (so they can take more time off and enjoy life more)