Ever hear that saying, “when the student is ready the teacher will appear”?
And, have you ever wondered if there’s a “teacher” that can help you improve your law firm’s operations or profitability?
Well, let me answer the second question for you.
Yes, there are people out there who can help you improve your law firm. The problem is that there are too many who claim they can but really can’t.
And, some who are good at helping with one part of your practice aren’t necessarily great at helping with other areas of your practice.
So the mystical “teacher” who will supposedly appear when you’re ready might not be one single person.
But it’s true that, if you’re NOT looking for anyone to help you, then you won’t find any teachers.
That is, if you’re not looking then they won’t “show up” because you won’t see them if they do show up.
My guess is, if you’re like most attorneys who periodically endure frustration or overwhelm,…
You’ve scanned the horizon from time to time looking for someone who might help you improve your firm’s operations. Or someone to help you get more/better clients.
And maybe you’ve come across lawyer-guides like Lee Rosen, John Fisher, Billy Tarascio, Carolyn Elefant, Ben Glass, Sam Glover, or Alexis Neely.
Those are just a few of the dozens of folks who have taken up the mantle of helping fellow lawyers improve their practices.’
(Just as I have. *wink*)
Obviously, I enjoy helping my fellow lawyers as I know those folks I just mentioned do.
And, by the way…
I’ve written before about how I don’t consider these folks competitors (because I’m just as happy if you get help from one of them as if you get help from me).
Look, here’s the way I see it…
I want you to take bold action that will help you get massive improvement, so how you get it or where you get it isn’t important to me.
Plus, I’ll admit that there are things I know really well, and things I’m not as well versed in.
So, maybe I’m not the best person to help you. And if not, then I want you to find that best person as quick as possible.
And since I mentioned the topic of limits on knowledge/skill I might as well complete the picture as far as my knowledge and skills…
Here’s what I believe I’m particularly good at helping with:
- The using technology to simplify your practice and make it easier to manage (so if your goal is to build a big firm that’s filled with complexity I’m not your guy).
- The fundamentals of marketing, including online marketing, but ESPECIALLY the art and science of getting more referrals by sending emails to a curated list of referral sources, (i.e. friends, family and colleagues).
- Practical psychology including ways of overcoming resistance to change (we all face internal and external challenges when we try to bring about big changes)
- The vital few keys to creating massive change, and how to stay focused on those important things (i.e. avoiding the “shiny objects” that sabotage our success in insidious little ways).
So those are the main skills I bring to the table for the lawyers I help.
But I also have another skill that’s important (if you’re going to assume the role of teacher)…
I know how to explain things in a useful way that results in action being taken and meaningful results being obtained.
That is, I know how to lay out the big picture. And how to put things in context.
Most importantly, I know how to keep help you simplify your practice to make it easier to manage.
That’s why I created this document.
Now, here’s the thing that I didn’t know very well when I first stated helping other lawyers with tech stuff and online marketing stuff…
Figuring out how to explain things to people in a way that helps them move forward and get massive results is SUPER HARD.
This 10-part framework is the product of a lot of time spent in the trenches.
There were many attempts to describe the big picture that I now regard as severely flawed.
My prior attempts seemed right, until I used them with actual lawyers. Sure, the other versions worked so they weren’t “failures” per se. But they didn’t move as many people toward their big goal as this framework has.
The biggest thing I’ve learned in the past 10+ years of helping solo and small firm lawyers is this…
People need a clear roadmap to use when they try to transform their law practice.
A book, can serve as a good roadmap. And I see that more and more lawyers are writing books about how to improve a law practice.
Those are all great books to use to as guides for improvement, and I commend them to you heartily.
I’ll probably get around to writing my own book some day, but I believe that busy lawyers need a simple framework that they can keep in front of them at all times.
Something they can scan in a minute and use to remind them of where all the smaller pieces fit.
Maybe I’m wrong about this. Maybe I should be working on a book instead.
I guess I’m just thinking about what I wanted when I was trying to create a new way of practicing law.
I was eager to make changes, but I was kind of haphazard in how I made the changes.
I focused a lot on technology (maybe too much, as I think back now).
I focused on having a web presence (because that’s what worked for me).
But I didn’t really understand the big picture like I do now. And I didn’t find anyone who gave me a big picture perspective that I could use.
There are a lot more people who (theoretically) can help lawyers improve their practice.
But probably not all of them have realized that things that worked well for them and their practice might not be universally applicable to all lawyers.
Yes, if you’re ready for guidance you’ll probably see a lot of teachers appearing in front of you.
But, because you have choices…I’d say be picky about who you choose to receive guidance from.
If I were looking for guidance for your law firm now I’d probably sign up with two or three different folks (of those who seem potentially helpful).
Comparison by direct contact is better than just reading blog posts or listening to podcasts.
At least that’s my belief, now that I’ve spent the last decade learning how to help people learn.
But here’s the main thing I know: you shouldn’t wait for a teacher to show up. You need to go find one, and preferably one that speaks to you in a way that makes sense to you.
Oh, and if you decide want my help, here are some ways I can help…
- My private Facebook group
- My Facebook group for learning how to get clients by email (using referral marketing)
- My weekly podcast: LawFirm Autopilot
- My Co-Pilot coaching program.
- My Small Firm Bootcamp (a 2-day live event, exclusively for solo and small firm lawyers).