To attract better clients you need to give greater assurance that you’re someone they’d feel comfortable working with. Or even better that they yearn to work with.
The best tool for doing this is your biography, but not via the usual “obituary style” litany of accomplishments. Rather, you need to tell the story of who you really are, and why you really care about helping people. Of course, it’s hard to tell your own story.
In this episode, Megan Hargroder shares the insights about doing this effectively, which she’s learned by working with hundreds of solo and small firm lawyers—helping them not just with a website. But also helping them tell the story of who they really are.
- Megan’s Biography
- Ernie’s Biography
- Slides used in Megan’s Presentation
- Episode 38: Story-Based Marketing & Communications (with Megan Hargroder)
- Episode 52: SEO Voodoo for Online Marketing (with Megan Hargroder)
- Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller
- Win Your Case: How to Present, Persuade, and Prevail – Every Place, Every Time, by Gerry Spence
- Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone, by Brené Brown
Also, you might want to download my free Guide to Working Smarter in the Digital Age (to help you optimize your practice —so you start working less and relaxing more).
And if you want to make improvements faster, check out my Working Smarter course.
Thanks to Our Sponsors
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And thanks to the other sponsor of this podcast…
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If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro