The human brain is hard-wired to process information in story form. Knowing this helps us see the massive opportunity for better communicating ideas, and better motivating or persuading people to act on those ideas.
Obviously, our marketing is one place to use story-based communication. Which is why a clever fellow named Don Miller created his StoryBrand framework. In this episode I talk to my good friend Megan Graham about her experience in learning to become a StoryBrand certified guide.
More importantly, we talk about how lawyers like you can leverage the StoryBrand insights and tactics to improve your marketing messages so that more people will pay attention and make the decision to hire you.
BTW, I’d love to hear your questions or get feedback (if you want to record your thoughts using this cool tool).
Also, you might want to download my free Guide to Working Smarter in the Digital Age (to help you optimize your practice —so you start working less and relaxing more).
And if you want to make improvements faster, check out my Working Smarter course.
Thanks to Our Sponsors
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And thanks to the other sponsor of this podcast…
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If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro