The human brain is hard-wired to process information in story form. Knowing this helps us see the massive opportunity for better communicating ideas, and better motivating or persuading people to act on those ideas.

Obviously, our marketing is one place to use story-based communication. Which is why a clever fellow named Don Miller created his StoryBrand framework. In this episode I talk to my good friend Megan Graham about her experience in learning to become a StoryBrand certified guide.

More importantly, we talk about how lawyers like you can leverage the StoryBrand insights and tactics to improve your marketing messages so that more people will pay attention and make the decision to hire you.

Resources Mentioned:

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P.S. If you’re tired of chasing “shiny objects,” (and are ready to make some key changes so your practice becomes much easier to manage), download my Solo & Small Firm Lawyers’ Guide to Working Smarter. It’s definitely not for everyone, but if you’re willing to be thoughtful and patient as you work on your practice, it might be right for you.