Marketing for Lawyers

Lawyers used to denounce and resist marketing and advertising. But, not anymore. These days, many…

Before 2002, I thought it was impossible to build trust with complete strangers purely by…

Referral marketing for lawyers should be simple and easy. But also effective, which is all…

Ernie SvensonFebruary 8, 2022

Email marketing is the most cost-effective way for lawyers to get new clients. In other…

Ernie SvensonJanuary 20, 2022

It’s sad to see smart lawyers fall for foolish marketing schemes. Ones like the scheme…

Ernie SvensonOctober 19, 2021