As a lawyer working to build a thriving, modern practice, you’ve probably realized one thing: everyone has advice. And it probably hasn’t taken you very long to realize that most of that advice isn’t very good. In fact, most of it is just bad.
It usually goes a little something like this: you need guidance on some aspect of improving your practice. Maybe it’s your marketing strategy or setting up more efficient business systems. So, you head to Google, you type in your keywords, and you look to see what all the experts are saying.
And suddenly, you have more questions than you started with.
Because those “experts” aren’t giving out real advice. They’re filling their blogs and sales pages with the keywords you’re after, and spewing edgy nonsense in a misguided attempt to appear clever.
Sometimes that advice comes in the form of some shiny new law-tech software that will supposedly make your life oh-so-much better.
But you didn’t go out looking for new software, did you? You didn’t set out looking to make a big purchase for some subscription software when all you really needed was a bit of advice on how to streamline your practice, right?
New tech isn’t really advice, after all.
So maybe a few days later you go back to Google and try again. Real advice must be out there somewhere, right? Others have it figured out – and they figured it out before this tech even existed.
But this time your web search leads you to a post by a tech zealot who says if you wanna get stuff done you need to learn the “draw the owl” game.
You might remember that meme – it was titled “How to Draw an Owl”.
Step 1 had a couple of rough ovals. Step 2 was a professionally sketched owl that only could have been drawn with years of practice and hours of free time.
Which leaves us wondering… where’s the rest?
Well, these tech-zealots (of which there are many in the legal profession) say that “the rest” is where you come in. You need to take whatever information you have about running a law firm, get creative, and figure out the rest on your own.
No guidance. No hand-holding. Not even a hint.
Yeah, that’s their advice: draw that owl. Figure it all out for yourself.
But that’s ridiculous and useless, isn’t it? You don’t seek out the advice of experts because you want to figure things out for yourself.
You don’t need more online information. You need actionable insight.