Your Best Marketing Focus – The Winning Strategy
In the quest for superior clients, “Your Best Marketing Focus” should be on one exceptional strategy this year. This impressive marketing approach will make an incredible impact on your business, attracting better clients consistently and cost-effectively.
Megan Hargroder joins Ernie to delve into the thing that will make the best impact on your marketing efforts if you focus on it, and do so consistently.
Show Notes
- The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller (book about the power of hyperfocus)
- Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Don Miller (about story-powered marketing)
- The Art of Rhetoric, by Aristotle (the original work on the key elements of persuasion)
- Episode 177: Building a Better Biography (with Megan Hargroder)
- The Importance of Meeting Earnest (This American Life segment by Jeanne Darst)
General Resources
- Check out my Inner Circle (to participate in ongoing discussions about tech tools I discuss and recommend)
- Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you’re using in your practice
- Click for a list of the Best Tech Tools for Lawyers
- Subscribe to: The 80/20 Principle newsletter (it’s free)
Thanks to Our Sponsors
Streamline your workflows with SweetProcess for smoother operations and less effort on your part.
The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. Try it free for 28 days at SweetProcess.com/ernie, no credit card required.
And thanks to the other sponsor of this podcast…
Experience top-notch virtual receptionist services with Smith.ai, catering specifically to solo and small law firms. Let Smith.ai-trained, multilingual receptionists handle calls while you focus on your work.
Plans start at $210/month for 30 calls and pricing starts at $140 for 20 chats, with overage at $7 per chat, with a 14-day money-back guarantee. Use promo code ERNIE100 for an extra $100 discount. Sign up risk-free now at smith.ai.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro
P.S. Get the Smart Lawyers Tech Guide.
