Most lawyers don’t understand the proper way to market their practices. There are only two kinds of marketing lawyers should do, and you should not spend a dime until you understand how to properly market.

In this episode, I provide a comprehensive overview of effective marketing for lawyers. Here is an outline of the points covered in this session.

Strategic Marketing Principles: Key to Success for Lawyers

The Strategic Marketing Principles are critical for every lawyer who wants to enhance their practice. Contrary to popular belief, not all lawyers understand these principles. In fact, most lawyers tend not to recognize the potency of effective marketing, often spending their resources without the requisite understanding.

Implementing Strategic Marketing Principles: The Two Types of Marketing

The application of Strategic Marketing Principles inherently involves two kinds of marketing. These two types are fundamental; a lawyer should not even consider spending a dime without a clear comprehension of these marketing types. Understanding and implementing these principles could mean the difference between an average practice and a successful one.

Strategic Marketing Principles: A Comprehensive Overview

To aid lawyers in understanding and applying these Strategic Marketing Principles, an in-depth breakdown is provided. This comprehensive overview aims to equip every lawyer with the knowledge and tools needed to market their practice effectively. By doing so, lawyers can avoid common pitfalls and truly capitalize on the potential these principles offer.

General Resources

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro

Want My Guidance?

Here are some ways I can help your practice:

  1. My flagship course: LawFirm Autopilot: A Simple Guide For Creating a Profitable & Fulfilling Practice That Virtually Runs Itself.
  2. My Co-Pilot programongoing guidance from me and other key consultants that I completely trust (and also from similarly-situated attorneys with solo & small firm practices).
  3. My VIP Fast-Track program —personalized, one-on-one coaching from me.

Discover how to transform your law practice with this free guide.