Unlocking Success through Referral Marketing By Email
Referral Marketing By Email is a topic that needs no introduction, indeed, it has become a remarkable strategy in the world of marketing. With the advent of technology, harnessing this strategy has never been easier, and it continues to offer astonishing results.
John Rafferty’s Weapon of Choice
Our journey through understanding the power of referral marketing by email starts with John Rafferty. A practitioner of email marketing himself, John shares his simple template for sending a monthly referral marketing email. Impressively, this approach consistently delivers outstanding results, illustrating the potency of email as a marketing tool.
Exploring the Tools
Referral marketing via email doesn’t come without its tools. For instance, MailerLite provides free email services for less than 2,000 recipients – a service that John himself uses. However, there’s also ConvertKit, a preferred choice by Ernie that offers a premium service.
More Insight into Referral Marketing By Email
For further insights, Dean Jackson offers an Email Mastery course. Additionally, his podcast, ‘More Cheese, Less Whiskers’, provides more knowledge around effective marketing strategies.
Utilizing Social Media for Referral Marketing By Email
Beyond emails, there’s also the option to leverage social media. Ernie’s private Facebook Group is a testament to finding new ways to maximize your marketing reach.
In conclusion, referral marketing by email is an effective tool in any marketer’s arsenal. By employing the right strategies and tools, the potential for result-driven success is immense.
Episode Show Notes:
- John Rafferty’s biography
- John’s simple template for sending a monthly referral marketing email that gets astonishing results.
- MailerLite – free email for 2,000 or fewer recipients (this is the service that John uses).
- ConvertKit – the email service that Ernie uses and recommends (pricing starts at $29/month for 1,000 recipients)
- Dean Jackson’s Email Mastery course.
- Dean Jackson’s More Cheese, Less Whiskers podcast
- Vets Get Jobs – John’s website to help veterans under 40 find a great job after their military service
- Join Ernie’s private Facebook Group.
General Resources
- Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
- Focus on these essential tech tools for maximum traction in your practice.
- Take this short law practice assessment to identify your main strengths & weaknesses.
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EPISODE CREDITS:
If you like this podcast on Referral Marketing by Email and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro
P.S. If you want my Ultimate Guide to Technology for Lawyers click here.
