Many lawyers have misconceptions about marketing and then fail to leverage its power. Others try too hard to get attention and fail to earn the trust of prospective clients.
Marketing, when done effectively, is powerful. And the best approach is to communicate with people in a natural, authentic manner.
- I recommend reading This Is Marketing: You Can’t Be Seen Until You Learn to See, by Seth Godin (his best book on the topic)
- My ‘Inner Circle‘ – a private online discussion group for solo & small firm lawyers.
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P.S. If you want to create better systems for your practice, check out this Ultimate Guide.