Marketing, when done effectively, is powerful. And the best approach is to communicate with people authentically, especially on platforms like LinkedIn.
Show Notes
- Read This Is Marketing: You Can’t Be Seen Until You Learn to See, by Seth Godin (the best book on marketing)
- My ‘Inner Circle‘ – a private online discussion group for solo & small firm lawyers.
General Resources
- Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
- Focus on these essential tech tools for maximum traction in your practice.
- Take this short law practice assessment to identify your main strengths & weaknesses.
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Learn how to completely transform your practice with the Smart Lawyers Tech Guide.