Many lawyers have misconceptions about marketing and then fail to leverage its power. Others try too hard to get attention and fail to earn the trust of prospective clients.
Marketing, when done effectively, is powerful. And the best approach is to communicate with people in a natural, authentic manner.
Show Notes
- I recommend reading This Is Marketing: You Can’t Be Seen Until You Learn to See, by Seth Godin (his best book on the topic)
- My ‘Inner Circle‘ – a private online discussion group for solo & small firm lawyers.
General Resources
- Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
- Focus on these essential tech tools for maximum traction in your practice.
- Take this short law practice assessment to identify your main strengths & weaknesses.
Thanks to Our Sponsors
“ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants.
The service is customized to your budget and is on-demand, so you are able to work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/
The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you’ll get a special 15% discount when you sign up with ChatterBoss.”
EPISODE CREDITS:
Learn how to completely transform your practice with the Smart Lawyers Tech Guide.