Many lawyers have misconceptions about marketing and then fail to leverage its power. Others try too hard to get attention and fail to earn the trust of prospective clients.
Marketing, when done effectively, is powerful. And the best approach is to communicate with people in a natural, authentic manner.
Show Notes
- I recommend reading This Is Marketing: You Can’t Be Seen Until You Learn to See, by Seth Godin (his best book on the topic)
- My ‘Inner Circle‘ – a private online discussion group for solo & small firm lawyers.
General Resources
- Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
- Focus on these essential tech tools for maximum traction in your practice.
- Take this short law practice assessment to identify your main strengths & weaknesses.
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