Make It Personal: Go Beyond the Superficial
Getting personal may feel uncomfortable initially, but it’s undeniably vital in attracting top-tier clients. The need isn’t just to put on a guise of intimacy as a marketing ploy. Instead, the goal is to show that genuine, deeper connections originate from stepping out of the so-called “safe zone” of superficiality.
Make it Personal: Sharing the Unshared
In this context, let me share some personal aspects about my life that I usually keep under wraps. Not for sensationalism, but to prove the profound connections that arise when we dare to go beyond the surface level.
Show Notes
- Win Your Case, by Gerry Spence
- Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone, by Brené Brown
General Resources
- Check out my Inner Circle (to participate in ongoing discussions about tech tools I discuss and recommend)
- Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you’re using in your practice
- Click for a list of the Best Tech Tools for Lawyers
- Subscribe to: The 80/20 Principle newsletter (it’s free)
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EPISODE CREDITS:
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Discover how to create a relaxed law practice by using the 5 Tech Pillars.
