Make It Personal: Go Beyond the Superficial
Getting personal may feel uncomfortable initially, but it’s undeniably vital in attracting top-tier clients. The need isn’t just to put on a guise of intimacy as a marketing ploy. Instead, the goal is to show that genuine, deeper connections originate from stepping out of the so-called “safe zone” of superficiality.
Make it Personal: Sharing the Unshared
In this context, let me share some personal aspects about my life that I usually keep under wraps. Not for sensationalism, but to prove the profound connections that arise when we dare to go beyond the surface level.
Show Notes
- Win Your Case, by Gerry Spence
- Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone, by Brené Brown
General Resources
- Check out my Inner Circle (to participate in ongoing discussions about tech tools I discuss and recommend)
- Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you’re using in your practice
- Click for a list of the Best Tech Tools for Lawyers
- Subscribe to: The 80/20 Principle newsletter (it’s free)
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
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