If you want to attract a steady stream of great clients you absolutely must understand how to establish trust and then build it up. Most lawyers do not understand this, which is why they fail in marketing their practices.
Trust is not based on logic or reason. It’s based on emotion and empathy.
There are deep-seated psychological principles you need to grasp in order to build trust effectively, and tastefully. But the good news is, the principles are easy to grasp. And this episode will explain the basics of the psychology of trust-building.
BTW, I’d love to hear your questions or get feedback (if you want to record your thoughts using this cool tool).
Also, you might want to download my free Guide to Working Smarter in the Digital Age (to help you optimize your practice —so you start working less and relaxing more).
And if you want to make improvements faster, check out my Working Smarter course.
Thanks to Our Sponsors
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And thanks to the other sponsor of this podcast…
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If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro