In this episode, you’ll learn how a Virginia lawyer found the best business coach to help his firm implement principles from the popular book “Traction” (by Gino Wickman). Listen as Kellam Parks shares the process he used to research and vet candidates, and why he says the decision to hire a coach was “transformative.” He also explains exactly why the principles in Traction are so helpful in growing a modern law practice.

In this episode, you will hear:

  • The benefits of applying the business book “Traction” to law practices
  • Some challenges traditional law firms face
  • Understanding the concept of Entrepreneurial Operating System (EOS)
  • The challenges and benefits of coaching for solo lawyers
  • Implementing EOS and finding the right coach
  • The importance of generosity as a core value

Resources from this Episode

Stephanie Everett (the coach Kellam hired)

Lawyerist Labs (group coaching program)

Melissa Shanahan (Velocity Work)

Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell (business coach to Steve Jobs and Eric Schmidt)

Charlie Munger’s Psychology of Human Misjudgment

The Moment, podcast by Brian Koppleman (creator of Showtime’s Billions)

Traction: Get a Grip on Your Business, by Gino Wickman

Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable, by Michael Morse

The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg

General Resources

Show Notes
  • Check out my Law Practice Assessment if you want to improve your practice. (answer a few questions and then get specific recommendations for improvement in 5 key areas).
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