To build a successful practice you’ll need outside guidance from consultants who can you help you with business strategy, technology and marketing. But finding the best people is challenging.
In this episode we break down the 5 qualities you should look for in every outside consultant that you hire. Marketing consultants are notoriously difficult to find, unless you are looking for opportunistic charlatans and well-meaning fools.
Trustworthiness is the most important quality. But finding someone who can explain things in a straight-forward, easily understandable way is crucial too.
Read this blog post for key insights on the 5 qualities, and read this post about scoundrels to avoid.