Understanding How to Get Free Advertising Online
Understanding how to get free advertising online is a critical tool for businesses. In Ernie the Attorney’s podcast, he highlights some efficient ways to harness digital “billboards”.
How to Get Free Advertising Online: Using Online Platforms
Ernie explains how leveraging online platforms like LinkedIn, Instagram, Twitter, and Facebook can boost your advertising efforts. With specific character limits in each platform, it’s essential to craft compelling, succinct content.
Below are the resources Ernie discussed in this episode.
- How to use free online “billboards” to market your practice, blog post by Ernie (summarizes the points covered in the podcast)
- Loom video demo– (Ernie demonstrates how he tweaks his LinkedIn “headline” bio on his iPhone)
- Linktr.ee service-Allows you to bundle several link sources and link to a page that hosts those links. Also allows you to track how many clicks each link gets.
- Here are the character limits for some popular online platforms: LinkedIn Headline (120), Instagram (150), Twitter (160), Facebook (101)
- Character Counter– A free web tool for calculating the number of characters in text.
- 10 LinkedIn Profile Summaries We Love– By Kate Reilly (2019)
- Grab my Basic Guide to Working Smarter if you want to learn how to use technology make your practice easier to manage (i.e. more automated, more virtual) and less dependent on you doing work and making decisions.
General Resources
- Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
- Focus on these essential tech tools for maximum traction in your practice.
- Take this short law practice assessment to identify your main strengths & weaknesses.
- Check out my Law Firm Systems Intensive
- Join: ‘80/20 Inner Circle‘ (valuable business insights for small firm owners)
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro
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