Getting Buy In: Understanding Human Nature vs. Cold Logic

Getting Buy In is not as straightforward as we might think. This concept takes center stage as we analyze a recent episode featuring Ernie, who shares an enlightening conversation with an anonymous associate. This associate, working at a sizable firm, is facing significant resistance in her attempts to integrate technology into the firm’s system.

Getting Buy In: The Power of Strategies and Tactics

Ernie offers valuable insight into getting buy in, shifting the focus from cold logic and well-argued points, to a more subtle understanding of human nature. This approach, he argues, can empower individuals to overcome resistance more effectively.

Show Notes

General Resources

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