Stacey Randall Brown is a small business owner who figured out how to generate new clients through referrals BUT without asking for those referrals. She cracked the code to overcoming the decades-old advice that says to receive referrals you must ask for them.
There are many ways to generate referrals but Stacey’s way is the best way. The key thing to understand is that referrals come from relationships, and relationships come from connections.
And connections are built through regular “touchpoints,” which is what Stacey teaches you how to do systematically, and effectively.
- Stacey’s website where you can learn about her process and how she developed her system.
- Referrals Without Asking: A 5-Step Plan to Referral Explosion, Stacey’s book (available on Amazon)
- Stacey’s podcast: Roadmap to Grow Your Business
- Stacey’s LinkedIn page
- Stacey’s Facebook page
- Check out my free Tech Resource Guide for solo and small firm lawyers, which includes recommendations about working remotely.
- Or better yet, join my Co-Pilot Group Mentoring program which offers support from other like-minded attorneys working (virtually) right alongside you, every day.
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Gathering information is important for lawyers, especially lawyers who do litigation. As you no doubt know, law doesn’t win cases, facts do, and often one or two key facts can make or break a case.
Key facts are tied to witnesses who sometimes are elusive. Key facts can involve things about your client that they conveniently “forget” to tell you. And for sure key facts are incriminating things about the opposing party. Key facts can be in social media or any number of public databases.
So how do you find the key facts quickly and easily?
Well, you can find them but not usually quickly and easily. Even the publicly available information is strewn about in lots of different public records or online locations that you can’t find using one Google search. So stop trying to use Google and don’t waste time, energy, or money.
Use Tracers instead. That’s how you can get cost-effective access to asset records, social media posts, and detailed background information on anyone of interest to you or your client.
The cost is based on a “pay per search” pricing with a $39 monthly minimum. The searches aren’t super expensive so you might only spend $39 per month and be able to do a few searches.
But however much you use it you can expense the cost to your client matter because it’s an essential service.
I recommend that every lawyer at least sign up, learn what it can do, and get used to having an amazing resource at your fingertips. If you use the promo code Ernie100 the first $100 of your search will be free.
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com