Story-Based Marketing & Communications – A Game Changer
The human brain is hard-wired to process information in story form. Knowing this helps us see the massive opportunity for better communicating ideas, and better motivating or persuading people to act on those ideas.
The Brainchild of the StoryBrand Framework
Obviously, our marketing is one place to use story-based communication. Which is why a clever fellow named Don Miller created his StoryBrand framework. In this episode I talk to my good friend Megan Graham about her experience in learning to become a StoryBrand certified guide.
Leveraging StoryBrand Insights for Optimal Results
More importantly, we talk about how lawyers like you can leverage the StoryBrand insights and tactics to improve your marketing messages so that more people will pay attention and make the decision to hire you.
Resources Mentioned:
General Resources
- Check out my Inner Circle (to participate in ongoing discussions about tech tools I discuss and recommend)
- Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you’re using in your practice
- Click for a list of the Best Tech Tools for Lawyers
- Subscribe to: The 80/20 Principle newsletter (it’s free)
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EPISODE CREDITS:
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