Speaking Authentically to Clients: Your Gateway to Success

When it comes to winning over great clients, “speaking authentically to clients” is the golden rule you cannot afford to overlook. By communicating in an authentic, personal way, you can connect deeply with your clients, beyond just business transactions.

The Power of Authenticity in Communication

Have you ever wondered why some businesses are more successful in building loyal clients? Their secret lies in their ability to speak authentically to clients. Genuine engagement brings people close to you, appreciating your values, and understanding where you’re coming from.

Building Trust through Authentic Conversations

Trust is a precious commodity in business, and it’s not freely given; it’s earned through authentic communication. The more transparent you are, the higher the level of trust you gain from your clients. Remember, when you put your real self “out there,” you attract the most wonderful people.

The Magic of Speaking Authentically to Clients

Imagine speaking authentically to clients and watching as they become drawn to your business. That’s the power of authenticity! When clients know who you really are, they prefer dealing with you over anyone else. Authenticity is magical; it connects, builds trust, and attracts the best clients.

Want my personal help?

And if you want ongoing guidance improving and growing your practice consider joining my Co-Pilot coaching program …which is exclusively for solo and small firm lawyers that want to better manage and market their practices (so they can take more time off and enjoy life more!)

General Resources

Thanks to Our Sponsors

SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly.
The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started.
Just navigate to SweetProcess.com/ernie to start your 28-day free trial today.
And thanks to the other sponsor of this podcast…
Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.
If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.
Plans start at $210/month for 30 calls and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.


If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro