Referral Marketing by Email (with John Rafferty)

Referral Marketing by Email: An Introduction

In this digital era, Referral Marketing by Email has proven to be one of the most effective strategies for business growth. It was astoundingly utilized by business attorney John Rafferty. Not only was it simple to implement, but the power it wielded was undeniable.

The Simplicity of Referral Marketing by Email

Indeed, the beauty of Referral Marketing by Email lies in its simplicity. In a fast-paced business world, streamlining your processes is essential, and leveraging email as a platform for referrals takes efficiency to the next level.

Show Notes:

• John Rafferty’s biography;
• John’s simple template for sending a monthly referral marketing email that gets astonishing results.
• MailerLite; – free email for 2,000 or fewer recipients (this is the service that John uses).
• ConvertKit; – the email service that Ernie uses and recommends (pricing starts at $29/month for 1,000 recipients)
• Dean Jackson’s Email Mastery course.
• Dean Jackson’s More Cheese, Less Whiskers podcast
• Vets Get Jobs – John’s website to help veterans under 40 find a great job after their military service

General Resources

• Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
• Focus on these essential tech tools for maximum traction in your practice.
• Take this short law practice assessment to identify your main strengths & weaknesses.
• Check out my VIP Fast-Track program —personalized, one-on-one coaching from me.

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
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