Unfortunately, most lawyers don’t know how to write persuasively, and their marketing copy is boring. And surprisingly, many marketing folks (who supposedly are experts in persuasive ad writing and marketing writing) also do a really poor job.

So don’t feel bad if you struggle to write persuasively. It’s not something you were ever taught to do, certainly not in law school.

In this episode, you’ll discover the best strategies, tactics, and tools for creating more persuasive briefs and marketing copy that will help you attract better clients (and refer other great clients).

Below are some helpful resources to improve your persuasive writing and marketing.

Show Notes

BTW, I’d love to hear your questions or get feedback (if you want to record your thoughts using this cool tool).

Also, you might want to download my free Guide to Working Smarter in the Digital Age (to help you optimize your practice —so you start working less and relaxing more).
And if you want to make improvements faster, check out my Working Smarter course.

Thanks to Our Sponsors
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro

P.S. If you want to create better systems for your practice, check out this Ultimate Guide.