Persuasive Writing for Lawyers: Make Your Mark
In the exciting world of law, persuasive writing for lawyers is often underestimated. However, it’s an indispensable part of making yourself stand out. Surprisingly, most lawyers and even marketing experts fall short on this skill. But don’t worry, you’re not alone if you find this challenging.
Uncover The Strategies for Persuasive Writing
In this journey, we will explore the best strategies, tactics, and tools to enhance your persuasive writing. This skill, when honed, can help you attract better clients and become highly referable. Stay tuned as we unlock the secrets of persuasive writing for lawyers.
In this episode, you’ll discover the best strategies, tactics, and tools for creating more persuasive briefs and marketing copy that will help you attract better clients (and refer other great clients).
Below are some helpful resources to improve your persuasive writing and marketing.
Show Notes
- Conversion.ai (helps you write marketing copy that sounds natural and persuasive)
- Grammarly (pure grammar/syntax checker)
- Hemingway app (free editing suggestion tool)
- Madman, Architect, Carpenter, Judge – Useful framework for the whole writing process
- Influence, New and Expanded: The Psychology of Persuasion, Robert Ciadini
- Thinking Fast & Slow, Daniel Kahneman
- Never Split the Difference Negotiating as if Your Life Depended on It, Chris Voss
- Digital Marketing for Dummies , Ryan Deiss & Russ Henneberry
- Building a StoryBrand: Clarify Your Message So Customers Will Listen, Don Miller
- You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, Mike Kim
- Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It, Steven Pressfield
- Writing That Works: How to Communicate Effectively in Business, Kenneth Roman & Joel Raphaelson
- Writing Tools: 55 Essential Strategies for Every Writer, Roy Peter Clark
- Ernest Hemingway on Writing, by Larry Phillips
General Resources
- Check out my Inner Circle (to participate in ongoing discussions about tech tools I discuss and recommend)
- Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you’re using in your practice
- Click for a list of the Best Tech Tools for Lawyers
- Subscribe to: The 80/20 Principle newsletter (it’s free)
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro
P.S. Get the Smart Lawyers Tech Guide.
