Implementing Traction Principles
In this episode, you’ll learn how a Virginia lawyer found the best business coach to help his firm implement principles from the popular book “Traction” (by Gino Wickman). Listen as Kellam Parks shares the process he used to research and vet candidates, and why he says the decision to hire a coach was “transformative.” He also explains exactly why the principles in Traction are so helpful in growing a modern law practice.
The Core Value To Remember When Implementing Traction Principles
The process of implementing Traction principles is more efficient when it is anchored on a core value like generosity. This strengthens the bond within the firm, thereby maintaining the cohesion necessary for a successful transition.
In this episode, you will hear:
- The benefits of applying the business book “Traction” to law practices
- Some challenges traditional law firms face
- Understanding the concept of Entrepreneurial Operating System (EOS)
- The challenges and benefits of coaching for solo lawyers
- Implementing EOS and finding the right coach
- The importance of generosity as a core value
Show Notes
- Stephanie Everett (the coach Kellam hired)
- Lawyerist Labs (group coaching program)
- Melissa Shanahan (Velocity Work)
- Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell (business coach to Steve Jobs and Eric Schmidt)
- Charlie Munger’s Psychology of Human Misjudgment
- The Moment, podcast by Brian Koppleman (creator of Showtime’s Billions)
- Traction: Get a Grip on Your Business, by Gino Wickman
- Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable, by Michael Morse
- The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg
General Resources
- Check out my Inner Circle (to participate in ongoing discussions about tech tools I discuss and recommend)
- Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you’re using in your practice
- Click for a list of the Best Tech Tools for Lawyers
- Subscribe to: The 80/20 Principle newsletter (it’s free)
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity
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