Implementing Traction Principles: In this episode, you’ll learn how a Virginia lawyer found the best business coach to help his firm implement principles from the popular book “Traction” (by Gino Wickman). Listen as Kellam Parks shares the process he used to research and vet candidates, and why he says the decision to hire a coach was “transformative.” He also explains exactly why the principles in Traction are so helpful in growing a modern law practice.

In this episode, you will hear:

  • The benefits of applying the business book “Traction” to law practices
  • Some challenges traditional law firms face
  • Understanding the concept of Entrepreneurial Operating System (EOS)
  • The challenges and benefits of coaching for solo lawyers
  • Implementing EOS and finding the right coach
  • The importance of generosity as a core value

Implementing Traction Principles: The First Step

The process of implementing Traction principles in a law practice can be a transformative experience. As shared by a Virginia lawyer, Kellam Parks, this change is not just about adopting a new set of guidelines, but about revolutionizing the working system of a law firm.

Implementing Traction Principles: The Challenges and The Triumphs

Transitioning to this new style of operation isn’t without challenges. Traditional law firms may face obstacles in understanding and implementing Traction principles due to the nature of their established systems. However, the benefits outweigh the challenges. After adopting these principles, a firm is often better equipped to grow and evolve in the modern legal landscape.

The Role of A Business Coach In Implementing Traction Principles

Finding the right coach to guide the refining process is an essential step in implementing Traction principles. The coach’s role ranges from explaining the Entrepreneurial Operating System (EOS) concept to helping solo lawyers overcome challenges.

The Core Value To Remember When Implementing Traction Principles

The process of implementing Traction principles is more efficient when it is anchored on a core value like generosity. This strengthens the bond within the firm, thereby maintaining the cohesion necessary for a successful transition.

Resources from this Episode

Stephanie Everett (the coach Kellam hired)

Lawyerist Labs (group coaching program)

Melissa Shanahan (Velocity Work)

Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell (business coach to Steve Jobs and Eric Schmidt)

Charlie Munger’s Psychology of Human Misjudgment

The Moment, podcast by Brian Koppleman (creator of Showtime’s Billions)

Traction: Get a Grip on Your Business, by Gino Wickman

Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable, by Michael Morse

The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg

General Resources

Show Notes
  • Check out my Law Practice Assessment if you want to improve your practice. (answer a few questions and then get specific recommendations for improvement in 5 key areas).
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