Introduction to Visual Persuasion
Visual Persuasion is a powerful tool in any form of communication, especially in legal situations. Persuading jurors, judges, and others quickly and effectively becomes way simpler when you embrace this technique. The core concept revolves around how the brain processes and retains visual information.
The Science behind Visual Persuasion
Numerous scientific studies have revealed a fascinating fact about our brain: it processes visual information more efficiently. Moreover, it retains visually-presented data for a longer time. Therefore, the science of Visual Persuasion is all about tapping into this unique brain functionality, creating ‘brain-friendly’ presentations.
Why Opt for Visual Persuasion in Your Presentations
By using Visual Persuasion in your presentations, you’re essentially speaking a language that the brain understands and enjoys. This not only makes your message more memorable but can significantly improve its impact. It’s all about leveraging the power of visuals to tap into long-term memory retention.
The ‘Magic Trick’ of Visual Persuasion
A practical demonstration of Visual Persuasion’s power is what I like to call the ‘magic trick’. With brain-friendly visuals, you’ll be amazed at how much information you can remember, even things that you generally struggle to recall. This ‘magic trick’ encapsulates the real potential of Visual Persuasion in making your presentations unforgettable.
Resources Mentioned:
- Brain Rules, by John Medina
- Impossible to Ignore, by Carmen Simon
General Resources
- Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
- Focus on these essential tech tools for maximum traction in your practice.
- Take this short law practice assessment to identify your main strengths & weaknesses.
Thanks to Our Sponsors
SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly.
The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started.
Just navigate to SweetProcess.com/ernie to start your 28-day free trial today.
And thanks to the other sponsor of this podcast…
Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.
If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.
Plans start at $210/month for 30 calls and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro