Few people are aware of the powerful (but hidden) subconscious forces that guide our decisions and shape our motivations.

Understanding this is key if you want to succeed in pretty much every area of your life. And it’s especially true when you’re trying to succeed in harnessing technology.

You need to be realistic about what motivates people and what causes them to resist change. People don’t like change, and they don’t like feeling uncomfortable or awkward.

Adopting new technology triggers all three of these deep-seated human reactions.

For more information about the hidden forces of our deep-seated human nature, and its effect on your law practice, read this article I wrote recently.