Effective Methods for Lawyers: Understanding What Not To Do
Most lawyers do things that decrease the likelihood of getting good clients. Some even spend money on ads that are counter-productive. Don’t do that.
Effective Methods for Lawyers: Rethinking Your Advertising Strategies
Instead, do what I’ll explain in this episode. It’s easy to do the more effective thing once you understand what not to do )and why the more effective method is better).
Show Notes
- Dean Jackson’s Nine Word Email (this is but one example of his uncommonly effective approach to communicating well by email)
- Ernie’s 4-month special Co-Pilot program (where he’ll help you create systems to make your practice run smoother, and help you send emails that attract more good clients to want to do business with you).
General Resources
- Check out my Inner Circle (to participate in ongoing discussions about tech tools I discuss and recommend)
- Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you’re using in your practice
- Click for a list of the Best Tech Tools for Lawyers
- Subscribe to: The 80/20 Principle newsletter (it’s free)
Thanks to Our Sponsors
Streamline your workflows with SweetProcess for smoother operations and less effort on your part.
The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. Try it free for 28 days at SweetProcess.com/ernie, no credit card required.
And thanks to the other sponsor of this podcast…
Experience top-notch virtual receptionist services with Smith.ai, catering specifically to solo and small law firms. Let Smith.ai-trained, multilingual receptionists handle calls while you focus on your work.
Plans start at $210/month for 30 calls and pricing starts at $140 for 20 chats, with overage at $7 per chat, with a 14-day money-back guarantee. Use promo code ERNIE100 for an extra $100 discount. Sign up risk-free now at smith.ai.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro
Discover how to create a relaxed law practice by using the 5 Tech Pillars.