Conversational Emails: Transforming Your Professional Image
The power of Conversational Emails lies in their simplicity and authenticity. If you desire better clients, you must present yourself as unique and apart from the typical lawyer. However, this message must not be delivered through cliches or bold claims, but rather through sincerity, thoughtfulness, and consideration.
Effectively Building Your Reputation With Conversational Emails
With Conversational Emails, you get a chance to display your genuine nature. This key communication tool can help you establish a rapport and build your reputation among your clients. The positive impact on your professional image is truly significant.
In this episode, you will hear:
- Marketing tactics for attracting quality clients
- Effective marketing strategies for lawyers
- Client referral strategies with testimonials
- Email marketing for lawyers
Show notes
- Sign up for my Educational Email course to see my process for encouraging opt-ins and then sending valuable information by email.
- Some lawyers resort to overly aggressive or awkward tactics that make them seem desperate and are off-putting to higher-quality clients (here’s an example of what I mean).
- You can subscribe to my email list to see what my “conversational emails” look like.
- You should definitely subscribe to Dean Jackson’s list. And to David Ward’s email list as well (ignore his shabby web page; his emails are amazing).
- If you’re collecting email addresses on a website consider doing this to help boost opt-ins.
General Resources
- Check out my Inner Circle (to participate in ongoing discussions about tech tools I discuss and recommend)
- Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you’re using in your practice
- Click for a list of the Best Tech Tools for Lawyers
- Subscribe to: The 80/20 Principle newsletter (it’s free)
Thanks to Our Sponsor
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EPISODE CREDITS:
If you like this podcast on “Conversational Emails” and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity
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