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What AI knows about you (it’s more than you realize)

People can now use AI to find out a lot about anyone (including you) with a simple prompt.

I recently discovered this while working with ​Inner Circle members​, and frankly, I was astonished.

Perplexity knows a lot

AI tools like Perplexity.ai can quickly generate detailed “mini dossiers” about anyone, including yourself. Here’s the process:

  1. Go to Perplexity.ai
  2. Type: “Tell me about [name] [location] [email/website]”
  3. Watch it compile astonishing details from the internet.

A personal test

I tested this on myself first. Here’s what happened:

Why this matters

AI-powered research is becoming the new normal. People researching you (potential clients, opposing counsel, etc.) can quickly access a detailed overview of your professional life.

This is huge.

Try it yourself

Run a ​Perplexity search​ on yourself. You’ll be amazed.

Here’s the exact prompt:

  • “Tell me about [attorney name] who lives in [city] and has email address [work email]”

Running this search on yourself isn’t just interesting—it’s a smart move.

If this information is available to others, shouldn’t you know what they might see?

One more thing

If you want to learn more AI-based strategies, check out my ​Inner Circle​.


Use technology to radically improve your law practice by focusing on the few core elements that have the biggest impact.
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