Show Notes

Learning to systematize your practice isn’t that hard, and so it helps to hear how other lawyers are tackling this important aspect of running their businesses. Jeff Lewis is quite thoughtful and incisive because he just spent time focusing on developing systems in Ernie’s new course on systems building.

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Gathering information is important for lawyers, especially lawyers who do litigation. As you no doubt know, law doesn’t win cases, facts do, and often one or two key facts can make or break a case.

Key facts are tied to witnesses who sometimes are elusive. Key facts can involve things about your client that they conveniently “forget” to tell you. And for sure key facts are incriminating things about the opposing party. Key facts can be in social media or any number of public databases.

So how do you find the key facts quickly and easily?

Well, you can find them but not usually quickly and easily. Even the publicly available information is strewn about in lots of different public records or online locations that you can’t find using one Google search. So stop trying to use Google and don’t waste time, energy, or money.

Use Tracers instead. That’s how you can get cost-effective access to asset records, social media posts, and detailed background information on anyone of interest to you or your client.

The cost is based on a “pay per search” pricing with a $39 monthly minimum. The searches aren’t super expensive so you might only spend $39 per month and be able to do a few searches.

But however much you use it you can expense the cost to your client matter because it’s an essential service.

I recommend that every lawyer at least sign up, learn what it can do, and get used to having an amazing resource at your fingertips. If you use the promo code Ernie100 the first $100 of your search will be free.



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He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

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P.S. If you appreciate my approach and observations, you might want to check out my free PDF download.