If you can create an information product for potential clients to get a meaningful result, they will trust you more and possibly hire you later for full-scope work. Many lawyers are now productizing their legal services, and in this episode, we discuss why you should do this, the best way to start, and the small hurdles to surmount to make it happen in your practice.
Show Notes
- The story of entrepreneur Ted Nicholas who made millions selling corporate forms
- Joey Vitale’s presentation at Small Firm Bootcamp
- Special link to SweetProcess (giving you a 28-day free trial and the ability to accept my template docs if you email me to request them)
- The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch
- Richard Koch on Mastering the 80/20 Principle (Tim Ferriss’s interview with Richard Koch)
- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall
- Effortless: Make it Easier to Do What Matters Most, by Greg McKeown
- Essentialism: The Disciplined Pursuit of Less, by Greg McKeown
- The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller
- My Substack email newsletter: The 80/20 Principle (not just for lawyers).
- My Law Firm Systems Workshop (enrollment is open now)
- Join the ‘80/20 Inner Circle‘ – a discussion group for business-minded lawyers.
General Resources
- Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
- Focus on these essential tech tools for maximum traction in your practice.
- Take this short law practice assessment to identify your main strengths & weaknesses.
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity
Discover how to transform your law practice with the 5 Tech Pillars.
