Building trust with people that have never met you (or who barely know you) is excruciatingly difficult. But it can be done using a time-tested method called Direct Response Marketing.
Most lawyers have never heard of DRM, and some have heard of it but reflexively dismissed it without bothering to find out why it’s so effective.
Plus It’s not expensive to do. But best of all? Direct response marketing can be automated. Also important: direct response is data-driven, based on conversion to sales (as opposed to wispy metrics like clicks, impressions,
Famous adman David Ogilvy called direct response marketing his “secret weapon” because of its measurability and superior effectiveness.
If you want to learn DRM read Dan Kennedy’s book No B.S. Direct Marketing, which includes a chapter about a lawyer who used it to transform his law firm’s marketing—giving him total financial security in one fell swoop.
BTW, I’d love to hear your questions or get feedback (if you want to record your thoughts using this cool tool).
Also, you might want to download my free Guide to Working Smarter in the Digital Age (to help you optimize your practice —so you start working less and relaxing more).
And if you want to make improvements faster, check out my Working Smarter course.
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If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at EmeraldCity Pro