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Lawyers need a professional email address

By April 20, 2011March 30th, 2023law practice, websites

As a lawyer, your email address is an important aspect of your professional image.

It’s not just a means of communication, but also a reflection of your credibility and attention to detail.

Let’s explore why having a proper email address is crucial for lawyers and how it can impact your reputation in the legal profession.

How a proper email address can impact your reputation.

Your email address is often the first point of contact for potential clients, colleagues, and other professionals in the legal profession.
A professional email address that includes your name and/or the name of your law firm can help establish credibility and trust.
On the other hand, an unprofessional or generic email address can give the impression that you are not serious about your profession or that you lack attention to detail.
In today’s digital age, your email address is just as important as your business card or website, so it’s important to make sure it reflects your professionalism.

What a Good Email Address Looks Like

When creating a professional email address, it’s important to use your full name or the name of your law firm. Avoid using nicknames or abbreviations, as these can be confusing and unprofessional. Additionally, try to avoid using numbers or symbols in your email address.
These can make it difficult for people to remember and may appear unprofessional. Finally, make sure you choose an email address that is easy to remember and type.
If you have a long name, consider using your initials or a shortened version of your name.
For example, if your name is John Smith, you could use johns@example.com or jsmith@example.com.

Use a Custom Domain

It’s best if you have an email that ends in a custom domain that matches your law firm website. If you don’t have a website you should still get a custom domain that ends in @yourfirmname (or some variation like that).

Using an email address that ends in any of the following is a red flag that signals low stature to many people.

  • @aol.com
  • @hotmail.com
  • @microsoft.com
  • @icloud.com
  • @yahoo.com
  • @compuserve.com
  • @gmail.com

Bottom Line

You need to signal the highest level of professionalism in every aspect of your life. Being professional means paying more attention to the digital component of your life now.

If you want better clients then this is essential, not optional.

13 Comments

  • jeff says:

    stop using gmail it violates privilege

  • Incredibly individual pleasant website. Enormous info available on few clicks on.|

  • Ernie Svenson says:

    That's because this blog is a personal site. My law firm site lists my firm email address, which is an @svensonlaw domain.

    • Taha Steve Shakhin says:

      I saw somebody who use @lawyer.com domain name. I asked them how they get this domain. they told me from the site free ‘www.mail.com’ but now this site doesn’t service for ‘@lawyer.com’ domain name. if I want to use this domain. what should I do? Thanks…

  • Andrew Legrand says:

    Ernie,

    I'm in the process of creating my own domain/website/etc and have re-read this post and a few others. However, I can't help but notice that in your own header you list your email with a gmail domain. I've got to ask why you decided to use your gmail account up there, but then denounce that practice in this post. Thanks in advance.

  • Congratulations on your fabulous post. It sounds interesting. Thanks a lot. I have checked over a few of your other articles and found some great information too.

  • lawyers says:

    Most of the layer firms still don’t have there own website. Its not important that they get a email with the firm name. It can be an addon but that does not matter because we are more into contacting lawyer so why would we care about all these things?

  • David Staub says:

    Ernie, like you, I am still floored when I find lawyers using email addresses like yahoo and gmail for professional email. If someone told me 10 years ago that there would be a reason for a post like yours in 2011, I would have laughed.

    I agree that not having a professional looking email address really sends a wrong message to potential clients.

  • Ted Waggoner says:

    Have the office email, but also have the mobile me.com and a couple gmail.com for list serve work. Do you recommend I put the office address in the signature block of the others?

  • Dave says:

    It is so easy and so inexpensive to have your email address at your own domain these days, that when I see a “Professional” email address that is “@aol.com” I immediately assume that the person 1) lacks tech savvy or 2) doesn’t care to the point that I don’t care to do business with them.

  • Bret Moore says:

    From a marketing standpoint, firm names are nowhere near as valuable as generic keywords. This is domaining 101 stuff. Svensonlaw.com doesn’t say jack about your practice, so its value is 0 from a marketability standpoint. That said, you don’t _need_ to market your e-mail address (although you can, it doesn’t hurt), but you should market at least one or two domain names related to your practice. I’m not a hugely successful solo, I’m just a part timer, but what work I’ve gotten has been solely because of SEO/SEM, blogging, twitter, and a few personal network referrals.

  • Botolo86 says:

    Great post, I totally agree with you. Firms need to get their own email addresses. I would like to add some tips to the ones already submitted by Andrea in the comment above:

    – when you have to decide the domain name for your firm, you can use websites such as https://domize.com or the brand new https://panabee.com/. They will help you to find the right name!

  • Great post Ernie!

    If you don’t have a privately hosted, firm owned domain – you really do need to get one now.

    At a cost of around $10 per year for the domain registration – even if you do not build a website immediately, you can have “professional” email.

    A few things to keep in mind when domain shopping:

    *get the .com – if the domain you want is not available as a .com then keep looking. Yes, you can also register the .net and .org extensions, but your main domain MUST be a .com

    *make it easy – to remember (and spell). A domain name should conjure up an image of you or what you do in the minds of your prospects/clients.

    *if your name is not available – go with your location or practice specialty (i.e., DallasProbateAtty)

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