One of the many amazing things that Google can do is figure out things based on information that you enter. For example, if you enter this number (9611804042536870162648) into the Google search box, it will know that that is a FedEx tracking number and it will automatically offer to display the details on that shipment, like this.
Or you could enter a phone number (504-569-1835) and it would display this page. For more info on things that Google can do check this webpage.
P.S. If you want a better practice, check out this Ultimate Guide.
