Registration for the

Total
Transformation

Marketing
Workshop

is Now Open

Registration for the

Total Transformation

Marketing Workshop

is Now Open

At the very bottom of this page you can officially register for the Workshop. But FIRST…let’s answer some of the obvious questions you’ll have before you register

What happens AFTER you register?

1

You’ll get immediate access to a special online marketing course designed specifically for attendees of the Total Transformation Workshop
(Value: $497)

1

You’ll get immediate access to a special online marketing course designed specifically for attendees of the Total Transformation Workshop
(Value: $497)

2

Within a week of registering you’ll receive a free copy of Don Miller’s StoryBrand book sent to your home or office.

2

Within a week of registering you’ll receive a free copy of Don Miller’s StoryBrand book sent to your home or office.

3

You’ll be given access to the LawFirm Autopilot private group messaging service (hosted by Slack), which ordinarily restricted to members of the Co-Pilot membership program.

3

You’ll be given access to the LawFirm Autopilot private group messaging service (hosted by Slack), which ordinarily restricted to members of the Co-Pilot membership program.

4

Inside of the messaging area, you’ll be given further access to a special private channel open only to attendees of the Total Transformation Workshop (i.e. not even Co-Pilot members are given access to this private channel—unless they also register for the workshop)

4

Inside of the messaging area, you’ll be given further access to a special private channel open only to attendees of the Total Transformation Workshop (i.e. not even Co-Pilot members are given access to this private channel—unless they also register for the workshop)

And then after all that…

You’ll be invited to have a 30-minute one-on-one video call with Ernie, during which he will delve more into your current marketing situation and your long-range goals. He’ll also give you a tour of the online course and the Slack group messaging service.
(Value: $250)

You’ll be able to work through the lessons in the online course at your own pace. There are 18 lessons with 5 videos (total of 73 minutes) and 11 PDF downloads.

About 7 to 10 days before the workshop begins Megan and Ernie will do a 60 minute webinar
(Value: $100)

The purpose of the webinar is to discuss any questions you have about materials in the online course, or anything else. Plus during the webinar we’ll give an assignment to start working on so that when the workshop starts we can hit the ground running (you’ll find that Megan and Ernie are exceptionally good at helping you accomplish a LOT in very little time).

Here’s what happens at the workshop

We’ll help you craft several important pieces of marketing collateral, including:

  • A “magic message,” which is a 120 word summary of what you do and why you’re different than most other lawyers. This will tantalize your ideal prospects and make them eager to hire you (or at least check you out more closely).
  • A one or two-page Client-Attracting Lead Generator (aka “Lead Magnet). You’ll have it done by Noon, and you can keep revising it until 5 pm. Then we’ll send it to our designer to spiff up and make it look like the samples you’ll see inside the online course (those “samples” are Lead Magnets done by participants at the last workshop).
  • series of emails that will be used in powerful ways. If you have a website they’ll be an evergreen “ice-breaker” (or rapport builder, if you prefer) that will establish your expertise and demonstrate your unique approach in a way that causes complete strangers to like you and trust you. That’s right, simply by reading two or three emails from you your ideal prospects will like and trust you even before they meet you or speak to you by phone.
  • well-crafted referral marketing system that you can use to get more good referrals from people that already know, like and trust you. Plus we’ll show you how to use social media as a simple, easy, quick “mini-referral system.”
  • We’ll give you step-by-step implementation guidance so you can plug your marketing assets into every nook and cranny of your marketing system, including business cards, LinkedIn, Avvo, Google, Facebook, Instagram etc.
  • You’ll be given a unique workbook that contains valuable source material you need to (1) better understand how to market your practice in more powerful ways, and (2) help you keep track of your written notes and brainstorming that you’ll be doing. (Value: $50)
  • And for two full days, you’ll have one-on-one access to both Megan and Ernie who will give you SPECIFIC actionable recommendations to improve your marketing. (Value: $10,000)

After the workshop ends…

  • You’ll continue to have access to the online course forever (Value: $497)
  • For 1 month after the event, you’ll continue to have access to the Slack discussion group, and the private channel just for attendees of the workshop. (Value: $75)
  • Two weeks after the workshop Megan and Ernie will do another 60-minute webinar to answer any follow-up questions that come up after you return home. (Value: $100)

So, as a result of attending this workshop, you’ll have a powerful marketing message, and basic marketing system that will deliver that marketing message to people in your referral network, as well as people to whom you are a complete stranger.

RECAP of “Deliverables”

Here’s what you’ll have after attending the workshop…

1

A 120 word “magic message” that you can use as part of your bio in articles, blog posts, speaking appearances, social media profile, and even your business cards.
2

A 1 or 2 page PDF Lead Magnet (i.e. client lead generator). And within 7 to 10 days after you leave the workshop, you’ll get a final copy of the exquisitely designed version that you can use in your online and offline marketing efforts
3

A series of short, highly-persuasive emails that cause strangers to like you and trust you before they even meet you or talk to you in person.
4

A powerful referral marketing system that you can use with existing friends, colleagues, and acquaintances.
5

Step-by-step, personalized implementation & strategic guidance from Megan and Ernie.

When you start to harness the power of these assets your marketing will be completely transformed. You will start getting a steadier flow of GREAT clients that appreciate your hard work and don’t mind paying for it.

You’ll get more referrals, more easily and more steadily. Your cashflow will be steadier and you’ll have more confidence that the cashflow will stay steady.

The more you use the system we’ll teach you (and the more you use the marketing tools that we’ll help you create), the smoother your practice will run.

At least the part of it that relates to getting new business. So…

What’s the total VALUE of this?

The total value of everything you’ll get from the workshop is at least $10,947 (WITHOUT including the value of your marketing assets, the workbook and the food and beverage amenities). First of all, the value of two days with either Ernie or Megan is $5,000 minimum. And you’ll have access to BOTH of them for two full days.

And that doesn’t even factor in the value of the online course, the two webinars, or the 30-minute call with Ernie. Nor the cost of the workbook and the breakfasts, lunches and the cocktail reception and dinner (which will be a lot of fun!!!)

What’s the INVESTMENT?

Well, first of all, it’s definitely an investment and not a “cost” because the marketing assets and the strategies that you’ll leave with will pay HUGE ongoing dividends in all of your future marketing efforts.

Plus you’ll learn what NOT to spend money on in marketing your practice (something most lawyers never figure out), so you’ll save money going forward as well.

What will you pay upon registration?

Well, you will NOT pay $10,000—even though its value to you will far exceed that number.

And (if you register for this workshop now) you will NOT pay $5,000, which is the regular price of the Total Transformation Workshop. Again, totally worth that price given what you will come away with.

(SPECIAL CAVEAT: the NEXT workshop will not be made available for less than $5,000 because we know the value is at least twice that number).

But, for this upcoming workshop in June of 2019 we are offering a special one-time-only deal

People who register NOW will be able to attend for only $2,500.

So, that’s a 50% reduction in the regular price. But again, that’s the last time anyone will be able to register at that price.

Payment Options

We want to make it as easy as possible for you to invest in the workshop. So, if you want to break the payment into 5 equal monthly installments, you can.

There’s no additional fee for using the installment option either.

Workshop Agenda

If you want to see the breakdown of the workshop sessions by time click here to download a PDF of the Agenda.

Download Agenda

What’s included in the Workshop?

  • Breakfast & Coffee both mornings.
  • Lunch both mornings
  • Cocktail reception on Friday night
  • Casual Dinner on Friday night
  • Special Workbook
  • A few nice surprises

REMEMBER...

There’s Limited Availability!

We only have space for 10 people at the workshop, and we’ll definitely be sold out!
So you should register as quickly as possible if you want to attend!
(and if you want to take advantage of the special one-time-only offer)

If you have any questions about where to stay in New Orleans, email Donna Svenson at donna@paperlesschase.com and she’ll help you out.

To Sign Up Now

To get the special discount…click the link below…
(the link BELOW is the ONLY one that will get you that 50% discount!)

CLICK HERE

Some Frequently Asked Questions

I’m a trial lawyer, real estate lawyer, transactional lawyer, big city lawyer, country lawyer, [fill in the blank]. Will this workshop benefit me?

The Total Transformation Workshop is for anybody trying to get more good clients. We’ve helped every kind of lawyer with every kind of law practice you can think of, and they’ve all benefited tremendously. The marketing principles, strategies and tactics we’ll give you are applicable to any kind of law practice (in fact they’re applicable to any kind of business, period).

I already have enough work right now, so why should I come?

You might have enough work now, but what about later? And are you getting exactly the kinds of clients you most want to serve? Creating a solid marketing strategy, along with the effective messages that support that strategy, are your insurance against lulls in business and against attracting sub-optimal clients.

What if I don’t have a website?

This workshop focuses on creating your core marketing message without regard to whether you have a website. If you have a website (or plan to get one soon) we’ll show you how to deploy your message and marketing assets with your website. If you don’t have a website we’ll show you how to use the message and assets with an effective referral marketing system.

Where’s the best place to stay when I come for the workshop?

There are some good AirBnb’s near our location (6075 Laurel St., New Orleans, LA 70118). Contact Donna Svenson if you need guidance on where to stay: donna@paperlesschase.com.

When should I arrive into New Orleans?

The workshop starts at 9 am on Friday, so we recommend arriving on Thursday, the day before. Ideally, you should book your flight into New Orleans on Thursday with enough leeway that if you have flight delays or cancellations you can still make it into New Orleans on Thursday.

What should I bring to the workshop?

You should bring your laptop so you can login to online services where you’ll post some of the assets you’ll be creating (e.g. LinkedIn, Avvo, your website). But most of the work will be done with pen and paper. We’ll supply you with a workbook and paper, so just bring your favorite pen or writing tool.

What kind of clothes should I wear to the workshop?

Casual clothes are best. We want you to feel comfortable and relaxed, so that you can be in your most creative state.

I have special dietary restrictions. Can you accommodate my special food requirements?

Yes. Just let Donna Svenson know what food/dietary restrictions you have and she’ll make sure you are taken care of.

What if I sign up now and then later have to cancel or can't attend the workshop for some reason?

We will refund all of the money that you’ve paid because…well that’s the way it should be, right?

What if I have more questions?

Contact Donna Svenson at donna@paperlesschase.com She will gladly assist you and answer any further questions you may have.

Sign Up Now

To get the special discount…click the link below…
(REMEMBER: the link BELOW is the ONLY one that will get you the 50% discount!)

Sign Up Now