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The economies of small

Further to my posts about being a “Little Big Firm” is this short blog post by Seth Godin entitled The Economies of Small. We are starting to see a tectonic shift in corporate power. It used to be that bigger was almost always better. Now we're starting to see erosion of that principle, and increasingly in many areas (not all, obviously) being the “right size” is better than being too big. Being bigger than you need to be leads to friction, higher costs, and inefficiency. And clients are starting to catch on.

It's better to be smart and strategic than large and robotic.

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