AllofMP3.com, the Russian mafia’s version of Apple’s iTunes Music Store, is notorious among geeks and immoral music acquirers. I say ‘immoral’ because it’s not yet ‘officially’ clear that buying music from the site is illegal, although the music companies are working hard to get a U.S. court to shut the site down. The recently filed lawsuit caused the N.Y. Times to write an article about the thorny situation. The article provided a wonderful mix of irony and opportunity.
In the old days, the N.Y. Times online edition didn’t provide hyperlinks. Even now, they seem to insert them in a really web-unsavvy way (but, hey, we like the enthusiasm). So, in the article about this shady Russian website what do they do? Yep, they link right to it.
Somewhere in this country record executives in lush office suits are smacking their foreheads, as though in vaudevillian pantomime. Not exactly the kind of publicity they were hoping for. But, meanwhile, several latitude lines over to the right of the globe, furtive figures surrounded by smoke are savoring the moment with awkward, yellow-toothed, grins. "Ah," they say, as they clink their shot glasses, "marketing department? We doan need no stinky marketing department."