"The Red Couch argues blogging is changing everything and businesses choosing to ignore it, face the same fate as the blacksmith who ignored the automobile a century ago. It will explain why this is a good thing, for both business and its customers, prospects, partners—even their own employees and investors…"
I think they are going to write a book that, years from now, will be referred to as a landmark work. First, because blogs are have just begun to have a social impact. And, second, because these guys are clued in and write quite honestly and effectively about the role of weblogs in society.