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Provacative new book on corporate blogging

By December 13, 2004web-tech

My friends Shel Israel and Robert Scoble are writing a book that promises to stimulate debate about the prospects for corporations to use blogs to their advantage.  According to this post by Shel:

"The Red Couch argues blogging is changing everything and businesses choosing to ignore it, face the same fate as the blacksmith who ignored the automobile a century ago. It will explain why this is a good thing, for both business and its customers, prospects, partners—even their own employees and investors…"

I think they are going to write a book that, years from now, will be referred to as a landmark work.  First, because blogs are have just begun to have a social impact.  And, second, because these guys are clued in and write quite honestly and effectively about the role of weblogs in society.

P.S. If you appreciate my observations, you might want to join my inner circle.
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