My friend Mike Kim asked me a stunning question the other day.
He said, “Ernie, what breaks your heart?”
No one ever asked me that before, and certainly not out of the blue.
So I was stunned.
But I thought about it, and then the answer quickly bubbled up and I knew…
I knew because of the hundreds of hours that I’ve spent talking to hundreds of solo and small firm lawyers.
Wanna know what it is?
Okay, so here’s what breaks my heart…
Lawyers who begin their practices filled with enthusiasm. But who soon find themselves overworked and underpaid.
Worst of all: they’re busting their asses for clients who don’t appreciate their hard work.
That’s what breaks my heart.
It breaks my heart that so many of them hate the practice of law, but I can’t say I blame them.
It really breaks my heart when I see them get so desperate that they’ll try anything to improve things.
Desperate, how? Well…
Some get desperate and start wasting money on lame advertising. Not because they know a lot about advertising or even marketing. But…
Because some “expert” told them to.
So they blow a bunch of money doing what the expert says to do…
But instead of their practice becoming more enjoyable, they get a steady stream of low-quality clients.
Ones who just make their lives even more miserable.
Other lawyers are so desperate they fall in love with technology.
Well, what they fall in love with is the IDEA of technology.
That is, the idea that it might somehow streamline their practices in some magically transformative way.
But in reality…for most lawyers, technology just leads to more frustration.
Sometimes, even disaster.
When I see greedy marketers or tech consultants taking advantage of hard-working lawyers,…
It pisses me off.
Almost as bad is the well-intentioned advice that comes from clueless do-gooders (many of whom work for bar associations or similar entities)
Yeah, sure, those folks have good intentions, but… so what?
Look, it doesn’t matter what intention people have when they dispense advice.
If the advice is bad, the results are going to be bad too.
If you’ve been the victim of this kind of bad advice then you know exactly what I’m talking about.
So what can we do about it?
Well, I know what I’m going to do. Because I’m on a mission…
My mission is to help hard-working under-appreciated lawyers who are constantly being misled and ill-served.
So, if you know any lawyers out there like that, please them tell them that I’d like to help them.
Obviously, I’d like to help you too.
My #1 goal is to help as many lawyers become as happy I became in 2006 I did when I radically changed the way I practiced law.
So if you’re looking for ways to make your practice more enjoyable, then stick around (and invite some friends).
And I’ll look forward to helping you build the practice you’ve always dreamed of. You know…
The one that you truly deserve, because you’re working so hard.
The Bottom Line…
Too many lawyers struggle to get a “cash flow friendly” stream of high-quality clients. The problem is they don’t know the vital elements of effective marketing.
Most solo & small firm lawyers have vague assumptions about how marketing works. This ignorance creates insidious dangers.
For example, when lawyers become too desperate for clients they tend to trust those they shouldn’t trust. People such as greedy consultants, or well-intentioned-but-clueless amateurs (i.e. “marketing morons“).
If you’ve been given bad marketing advice, or if you feel less than 100% certain how to market your practice effectively do NOT spend any more money on websites, consultants or advertisements.