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Marketing thoughts from a morning run

By March 15, 2005Uncategorized

While I was running this morning in Lake Charles I took note of some interesting advertising slogans on billboards and signs that I passed.  It occurred to me (as my brain was low on oxygen) that most of these slogans really masked a more honest statement which we, the consuming public, would never accept if given to us directly. 

Since I was running, I thought what sort of slogan could be used to motivate people to get into shape?  I kept thinking and then eventually as I ran past a large military tank that was proudly displayed in a memorial garden near the lake, I thought about the Army’s wonderful slogan: "Be All That You Can Be."

How would we translate this back into honest-speak?  After thinking about it for a very short while here’s what I came up with: Let us whip your ass into shape.  You know you’re too lazy to do it for yourself.


P.S. If you appreciate these kinds of observations, you might want to read this as well.
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