There is a new buzzword percolating about: ‘visible marketing.’ I heard this last week from someone named Buzz, so it has to be true. Five years ago Buzz introduced me to a high-octane tech conference run by Bob Metcalfe and John Sculley. There I met Shel Israel, who later met Robert Scoble which led them to co-write a book called Naked Conversations.
Naked conversations begat visible marketing, and I have decided to dub all of this naked marketing. What’s that? It has a lot to do with blogs as this recent Wired article points out. And if you want to learn more about naked marketing then sign up for this conference in New Orleans. You can keep your hat on, if you want.