I once heard that someone had taken out a small ad in the back of some offbeat magazines, and the ad said something like "last chance to send in $1." The ad never specified what the ‘last chance’ was, but that didn’t stop people from sending in the money. I wonder if that’s what’s going on with these TV ads I’m seeing for "Head On."
P.S. If you want a better practice, check out this Ultimate Guide.
Thanks for the link to the commercial. I wanted to show it to my advertising students this semester but hadn’t gotten around to looking it up yet. It’s an excellent example of misuse of the “three exposure rule,” an oversimplified adage that it takes three exposures to a new piece of information before it’s retained. It reminds me of another very annoying ad for a local furniture store that ran locally some time back…Nationwide Warehouse…Nationwide Warehouse…Nationwide Warehouse…
Oh, and I think you answered your own question.
One of the most annoying ads on TV!