"[Robert] Scoble seems an unlikely poster child for a new business communications medium. He’s just a mid-level employee, with a salary only in the five figures, but he is the third most-famous person at Microsoft. His rank in the organization is seven levels below Bill Gates, yet he’s’ regularly sought out by national publications for interview, and is emerging as one of technology’s more sought after speakers."
Why is that? Well, read this to find out. Hint: it has something to do with blogs.