Who’s my competition?

Technically, I know I have competition. However, in my way of looking at things, I don’t.

Here’s why.

My mission is to help solo and small firm lawyers improve their practices by learning to better leverage technology.

Obviously, there are other folks that supposedly help lawyers in that way.

So, yes —technically— those folks are my competition.

But, if they truly help lawyers better manage their practices I consider them allies.

Unfortunately, I don’t feel like I have enough allies.

At least not in the “legal-tech” world.

In my experience, most of the legal-techies are too scattershot.

Too impractical.

They mostly spew hodgepodge advice and leave it to you to make practical sense of it.

Many of them are horrible at running their businesses.

Most of them don’t care for sales, and are clueless about marketing.

Since sales and marketing are the foundations of any profitable business…

Well, you do the math.

The legal-techies are probably not the best bet for advice on improving your practice.

So if you want solid advice (and you don’t feel like I’m the best person to help)…

…here are some of my “competitors” that might better serve you.

RJon Robbins

I know a couple of lawyers who’ve signed up for RJon’s program, which is called How to Manage a Small Firm.

People seem to either love RJon or hate him.

His approach to marketing is, to my taste, crass.

He appeals too much to one’s sense of greed.

For example, he loves to trumpet his now lavish lifestyle.

If he had achieved this lifestyle as a result of practicing law then, perhaps, it might be relevant.

But RJon didn’t succeed as a lawyer. In fact there is no evidence he even had a law practice.

One gets the impression, though, that he graduated from law school and passed the bar.

The people I know who know him say he was a lawyer, but they are uncertain about his practice.

Apparently, he doesn’t like to talk about it. So I’m guessing it wasn’t very successful.

My preference would be to learn how to build a successful practice from someone who actually built a successful practice.

So what was RJon successful at?

He was, as he explains, “a practice management advisor for the Florida Bar’s ‘Law Office Management Assistance Service.’”

Apparently, from the date on that YouTube video, back in 2009 he started teaching lawyers how to market better.

That effort somehow morphed into teaching them how to manage their practices better too.

So now his company teaches lawyers how to manage their practices.

Clearly he knows how to market himself.

(even though I don’t care for his cheesy style)

Fortunately, for those lawyers who sign up with his company, RJon isn’t the one teaching the nuts and bolts of law firm management.

He has other people who do that for him. And, from what I hear, they’re good.

So maybe the fact that RJon lacked success as a practicing lawyer may not be important.

Or maybe it’s not important to you. And if not, check him out.

His team gets great results for some folks. So focus on that. But…

One thing to bear in mind: his company’s services are expensive.

How expensive?

He charges $1,500 per month at the lowest subscription level.

And he requires you to commit to 18 months.

He will insist you fulfill the 18 month obligation, even if you discover (after you commit) that you don’t like his program for whatever reason.

So if you join RJon’s program be prepared to commit to pay at least $27,000.

Many lawyers are daunted by that cost. Others are put off by his personality.

If you’re interested in RJon do your homework first, and then do what feels right.

Lee Rosen

I’ve never met him, but several people I know have attended his 1-day workshop and found it very helpful.

Lee built a divorce law practice in North Carolina, which he grew to into a huge success.

He systematized, automated and outsourced to the hilt. Then he took off with his wife to travel the world.

His law firm kept humming along. Wouldn’t you like to have a practice like Lee’s?

Of course you would. But wait…

It gets even better.

In late 2017 he sold his practice.

So now he spends 100% of this time traveling around the world with his spouse, enjoying life.

Lee has my complete respect.

His approach is based on been-there-done-that (successfully).

As opposed to RJon Robbins, where it’s not evident that he built any kind of law practice.

Lee is smart, resourceful, innovative and above all practical. Also important: he can explain the important principles of running a thriving law practice in an understandable way.

I’m confident Lee can help you improve your law practice. And I’m confident you’ll like working with him (although your access might be mostly virtual, because he’s busy traveling most of the time).

Once in awhile Lee will do a 1-day workshop, for which he charges $1,249.

Even if you can’t attend one of his rare workshops…

You can sign up for his monthly membership.

Last time I checked his monthly membership cost $169 per month (or $2,028 per year).

So that’s probably the best option if you want to get help from Lee.

Conclusion

If you want regular live interaction, RJon’s program is better because his students meet at least 4 times a year (along with regular monthly telephone coaching calls).

And RJon has a team of great people that can definitely help you.

Yes, his program is expensive, but he supplies a lot of capable people and excellent resources to ensure your practice keeps growing.

If you want to pay less, but work with a lawyer who built his own successful practice, then Lee Rosen is a better option.

So I hope you found that assessment of my “competition” helpful.

Obviously, I have my own programs, events, and (eventually) memberships.

But, if you’re not going to sign up for my online course, or my monthly membership program, then…

Check out those other options.

Bottom line?

Pick a program that gets results. Pick one that suits your personality, and your learning style.

Whatever you do, pick something sooner rather than later.

The best time to learn how to best manage your law practice was when you first started it.

The second best time is now.