Bar associations should pay attention to comment spam from law-related websites

By January 28, 2013law, web-tech, weblogs

In addition to this blog I also have one called PDF for Lawyers. Back in October of 2010 I put up a short post called Do More with Acrobat; it’s not that hard. I have comments enabled, but that’s not a post that many people wanted to comment on. Until a few minutes ago.

I got a notification that some entity wanted to post the following comment:

I am very much interested to have every bit knowledge about Acrobat.But the link you have provided with this post is not working.I was curious to know more things i can do with Acrobat.

There was a link in the referenced PDF for Lawyers post, and it is indeed no longer working. But the commenter wasn’t really as much interested in giving me useful information as he/she/it was in seeding my site with a link back to the online referral mill listed in the image capture below:

The company running it is creating comment spam as a way of boosting their ratings; it’s likely that Google will eventually figure it out and penalize the site in its rankings. Once Google penalizes a site it’s as good as invisible. But meanwhile there’s other folks that should take note.

For example, the Mississippi Bar Asociation should also check into this company. It’d be nice to find out which lawyers are using them, and whether those lawyers know that the company is engaging in shameful behavior. If they don’t know, then why not? Did the lawyers just hire some SEO expert and not ask any questions? Maybe so, but that doesn’t mean the lawyers should not be held accountable.

You can be sure that this is happening in every state in the country. And every state bar association should spend a little time trying to get to the root of this kind of comment spam. Or they should if they care about how the legal profession might be perceived by people who use the Internet.

P.S. If you want to create massive leverage in your practice, download my Lawyers’ Guide to Working Smarter. When you start to leverage technology (and some other key elements) you’ll be amazed at how much more enjoyable and lucrative your practice will become.