The first time I saw the ad for this product I thought it was a joke. A voice comes on and says "Head On, apply directly to forehead." Then it comes right back on and repeats the same mantra, not once buy twice more. That’s right: you see the same simple ad three times in a row. So you can’t help but learn two things: (1) the name of the product, and (2) where on your body to apply it. There is, however, no explanation of why you would want to apply it to your forehead.
I doubt I’ll ever use HeadOn, but I can’t help but admire the zen of
their advertising approach, and its awesome effectiveness. They kept
their message simple: only two ideas repeated three times with an
obnoxiously commanding voice. What is HeadOn used for? Doesn’t
matter. People are buying it in droves and applying it to their
foreheads, just as they have been instructed.
I’m guessing that it doesn’t cure ignorance.