The best success books have a formula that makes them easy to read.
They focus on a narrow topic that’s easily compressed into an enticing title—like, for example: “The 7 Habits of Highly Successful People.” That simple formula also makes the books easy to sell to the self-improvement crowd.
If you want to be successful teaching people to succeed you stick to the formula.
Only a bold self-help author would dare tackle “how to make it big in life.” And if they included the phrase “how to fail” in the book’s title? Well, you’d think they were crazy too.